GIRO Footwear

Design, color, material and finish for the 2015 season.

The goal was to release a cohesive collection of footwear that lined up with the Giro brand story. I wanted to multiply our reach by approaching the entire line as a single story rather than the previous direction which treated each SKU as a stand alone colorway. I decided to do a full redesign kn. SKUs that really needed attention and adapting colorways on SKUs that could carry the brand story for one more season.

2015